Use our unique audience profiling and site personalisation technology for free

  1. 1. Map

    Map your audience in a unique way with VisualDNA quiz technology. It's easy to get started. Just place some code on your site prompting your users to take one of our quizzes and we'll do the rest.

  2. 2. Meet

    Meet your audience and discover who is coming to each section of your site.

  3. 3. Monetize

    Monetize your audience by accessing them through our API and serve them with more relevant content and advertising.

The new way to understand your audience

get started

"It's simple to install and you get instant feedback about your users including their ages,
gender and interests and much more..."

  • How publishers benefit:

  • Discover powerful insights into the behaviour of your users

    No more guessing who's coming to your site - with Audience Analytics you'll get to know your users like never before.

  • Identify key groups within your target market

    We've profiled over 20 million people and have developed a very simple to understand method of grouping your users. Audience Analytics lets you discover which groups each user sits within.

  • Extract added value from your advertising inventory

    By knowing your users better, you can provide far more relevant information to your advertisers as to your user's profile. In our experience, advertisers are increasingly keen to know where their money is going and who on. Audience Analytics is therefore a natural partner to help you in this process.

  • Create relevant tailored communications

    Nobody likes their time being wasted, so it stands to reason that by knowing your users better, you'll be able to give them more of what they want and happy customers tend to spend more time and come back more often.